![]() Satya Raghavan, head of entertainment for YouTube in India (a division of Google India), says that what started in 2014 as a content creation wave on YouTube, especially in music and stand-up comedy (which saw the rise of All India Bakchod and Vir Das, among others), has taken on a new dimension in 2016-17. Or, take Bengaluru-based Roshni Mukherjee, who quit her quality analyst job at Hewlett-Packard to focus on an educational channel called ExamFear.Ĭlearly, there’s the promise of a great future. Take, for example, 19-year-old Yaman Agarwal of Hyderabad who has tasted so much success with his cookery channel CookingShooking that he has given up on conventional college and is studying BCom through correspondence, focusing all his energies on shooting and uploading videos. ![]() Many youngsters today are giving up their career goals to upload more than one video a week and build a channel and a personal brand. As his channel hit a million views, Allahbadia put his startup project on the back burner and concentrated on his YouTube channel.Īllahbadia is not alone in making such a YouTube triggered career pivot. Allahbadia had suggested that Khan had used steroids, and the superstar’s personal trainer Rahul Bhatt responded by calling him an armchair expert. He encountered fame when his video posted in November 2016, on Aamir Khan’s training regimen in Dangal, got a lot of viewers - and a lot of hate. ![]() ![]() It led him to YouTube, with Allahbadia shooting and releasing videos on health and fitness on a channel that he called BeerBiceps. Allahbadia took the advice in all seriousness, and set out in search of fame. ![]()
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